has nosedived by a whopping 66% since he started
dating Kim Kardashian. This is according to the
influential Q scores which showed a massive
downslide in Kanye's likability in the last one year.
Kanye West's popularity on the downslide after
getting horizontal with Kim K - industry analysis. In
less than two years, the 19-time Grammy-award
winner's likability has nosedived by a whopping 66
percent, according to the influential Q scores, a
closely watched measure of recognition and
popularity that marketers use to evaluate
celebrities' appeal.
Before West began dating the 33-year-old
Kardashian star in April 2012, his score was high —
a 17 among women aged 18-49.What's more, the
36-year-old father-of-one was rated even more
lofty — a score of 19 — among men 18-34 dating
as far back as February 2011.
But shockingly, West's popularity has plummeted
to a mere 3 among women 18-49, the latest results
from September reveal. He's hemorrhaged
popularity among his core fan base of men too, but
not as significantly as women: West's most recent
Q Score among the 18-34 male demographic was a
lowly 13.
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